Front Runner Films

Welcome to our blog where we share everything about how to grow your business with Video.

Latest Articles

Explore the latest articles on video marketing, production tips, and branding.

How to Send a Large Video File

How to Send a Large Video File

Sending large video files can be a challenge, especially if you are working with clients or collaborators who are located in different parts of the world. Fortunately, there are several ways to send large video files that are both convenient and effective. A Few Options to Consider Cloud storage One of the easiest ways to send large video files is to use cloud storage services like Google Drive,...

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Location vs. Studio: The Pros and Cons of Filming On-Site and In-House

Location vs. Studio: The Pros and Cons of Filming On-Site and In-House

You’re envisioning sweeping shots of rolling hills, or you want to highlight your hip, well-lit office staffed with diverse and interesting employees. That’s what we call shooting on location. Your other option is streamlined and simple: a brightly lit studio, where your products (or your people) are the focus. Shooting on location vs in a studio—which one makes the most sense for you and your...

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The Best Analytical Tools to Use for Measuring Video

The Best Analytical Tools to Use for Measuring Video

Video is the best way for businesses, organizations, and individuals to communicate, entertain, and educate an audience. But you need the right tools—not just to make the perfect video, but to measure its effectiveness and engagement. Today we'll take a look at some of the best analytics tools for measuring your video’s performance. Google Analytics Google Analytics is a powerful—and free—tool...

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5 Tips for Maximizing the ROI of Your Video Marketing Investment

5 Tips for Maximizing the ROI of Your Video Marketing Investment

Corporate video has become an increasingly popular tool for businesses looking to communicate with their employees, customers, and stakeholders. When done correctly, a corporate video can be an effective way to engage and educate your audience, while also driving brand awareness and increasing sales. However, with the cost of video production often being a significant investment, it's important...

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Utilizing Video to Transform Your Company Culture

Utilizing Video to Transform Your Company Culture

  Corporate culture refers to the values, beliefs, and behaviors that shape an organization. It plays a significant role in determining the overall success and productivity of a company. In recent years, video has become an increasingly popular tool for transforming corporate culture, as it allows for efficient communication, collaboration, and engagement across various teams and...

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How to Use Emotional Branding to Build Your Brand

How to Use Emotional Branding to Build Your Brand

Emotional branding is all about creating a connection with your customers through storytelling. Think about the most successful brands in the world. Nike doesn’t just sell shoes: they empower athletes to push themselves to be the best. Apple doesn’t just sell computers: they represent creativity, innovation, and the power of thinking different. These companies know how to tell a story that...

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Best Corporate Videos in 2022

Best Corporate Videos in 2022

 Corporate video can be a powerful tool for marketing and branding. It can help you promote signature products or a brand new service. But what makes for a great video, and how do you know what style is the right one for your business? Look no further. In this article, we'll take a look at some of the best corporate videos of 2022—and we’ll break down what makes them so effective. You’ll walk...

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How to Identify Your Target Audience

How to Identify Your Target Audience

It's one of the first steps of any marketing endeavor: identifying your target audience. And in video production, where the end goal is often to engage and persuade viewers, this step becomes even more crucial. The Importance of Identifying Your Target Audience The truth is that watching a video from start to finish and taking action is a much bigger commitment than just glancing at a billboard...

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5 Tips for Writing a Compelling Script for Corporate Video

5 Tips for Writing a Compelling Script for Corporate Video

Corporate video is a powerful communication tool, but as any corporate video producer knows, writing a compelling script requires careful planning and attention to detail. When used correctly, it can help promote your brand, build trust with your audience, and engage your customers.   Before you get started, define your goals and determine the key points you want to communicate. This will help...

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The Do’s and Don’ts of Corporate Video Production

The Do’s and Don’ts of Corporate Video Production

We all know that a picture is worth a thousand words–so how about video? In an age dominated by digital marketing, corporate videos have become an increasingly popular and effective way for businesses to promote products and services. Good corporate video can attract new customers and keep existing customers engaged. But producing a high-quality corporate video isn’t as easy as it sounds....

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About Front Runner Films

Front Runner Films is a corporate video production company that tells humorous and heartfelt stories. We not only help you tell your story, we help you add a unique signature of style to show it.