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Welcome to our Blog

Every Monday we share a new article covering anything and everything related to Video for Business.

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce top-notch video content? Let’s start with a few insights on what not to do, which we hope helps lead your marketing team in the...

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Part 3: Post Production

Part 3: Post Production

At this point, you know all the ins and outs of the preproduction process in working with a video production agency. You’ve played a part in developing the script, storyboard, and concept of your video. You’ve either been an on-camera star during production or were able to watch it being filmed (how cool is that!) What’s left? The part where we take everything back to our offices and edit away....

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What to expect when you are on-set; Production Day

What to expect when you are on-set; Production Day

So you’ve decided to go with a video production company and have gone through the entire pre-production process (Finally you get what this term means!). What’s the next phase when working with a video production company and what should my business expect? Usually the nitty gritty planning all occurs in the pre-production stage, so at this point if you are approaching production (the time where...

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Lights, Camera, Action!

Lights, Camera, Action!

What happens after you’ve decided to invest in video—and what does the pre-production stage even mean? So you’ve decided to start working with a video production agency to create videos for your company. Great! But now what? And what does all this production speak mean? The reason you’re coming to us in the first place is because we are the experts, so let us help you break down some of the film...

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Why You Need (Professional) Video

Why You Need (Professional) Video

Whether you’re a COO or CMO, you know the integral role that visuals play in a successful marketing strategy. Depending on your company's size, you might have an in-house marketing team or use an outside agency to help run your ads, social media, and website. But where does that leave your company's videos? Many marketing agencies don’t have the expertise to produce professional grade corporate...

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How We’re Telling Your Story: Nonprofit Edition

How We’re Telling Your Story: Nonprofit Edition

We’re honored to have received a Telly Award for the video we made forDress For Success Boise Valley, directed and produced by Brandon Freeman. We won silver in the Social Impact category, which recognizes excellence in video and television across all screens nationwide. We thought we’d tell you a bit more about why it has such meaning for us.Here at Front Runner, we’re all about storytelling....

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The Use of Animation for your Corporate Video

The Use of Animation for your Corporate Video

In the early days of the quarantine, we had a client approach us wanting a corporate video that was exclusively animation--exciting news because, although we’ve often included some animation, a fully animated video heralded a brand new service for us. We have an incredible animation team at FRF who works diligently on creating original content and this client wanted it to be super specific to...

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The Use of Stock Footage for Your Corporate Video

The Use of Stock Footage for Your Corporate Video

Just as states began the process of reopening, COVID-19 cases seemed to be on the rise again. You may have thought you’d wait until the pandemic had completely cleared to put together your corporate video, but it’s looking like it may be some time before that happens. We’re here to tell you that it’s entirely possible in the current climate to produce a corporate video that’s both on-brand and...

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The roadRunner: Mobile, Video Production Kit

The roadRunner: Mobile, Video Production Kit

With the COVID-19 pandemic not going away anytime soon and new travel restrictions that are constantly being change and updated, companies are trying to figure out the way forward. It's evident that we won't be returning to business as usual for a while, so it’s critical we remind ourselves that the dynamic of business has been changed. In a typical year, we’d spend a lot of time traveling to...

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How Are We Telling Your Story during the Pandemic?

How Are We Telling Your Story during the Pandemic?

For most of us, the past two months have meant major changes in where and how we work, and those of us here at Front Runner are no exception. Editing, admin, and marketing are all doable (with the right equipment) at our work-from-home desks. We’re communicating by phone and video conference, Slack channels, emails and text messages. But what about the heart of our business: filming corporate...

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