Welcome to our blog where we share everything about how to grow your business with Video.

Latest Articles

Explore the latest articles on video marketing, production tips, and branding.

When and Why To Use Internal vs External Video Production

When and Why To Use Internal vs External Video Production

There’s no denying it: whether video content is made to educate or to entertain, consumers just can’t seem to get enough of them. In fact, YouTube alone counts over one billion hours of content watched daily. Of course, this shouldn’t come as a surprise. Videos are great — they’re digestible, engaging, and convenient. So, if you haven’t launched a solid video marketing campaign for your business...

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How to Build Trust with Your Customers in 2021 and Why it’s Important

How to Build Trust with Your Customers in 2021 and Why it’s Important

In today’s digital world, consumers are bombarded with endless product/service advertisements on various platforms ranging from social media to TVs. This has made them a little (understandably) skeptical about everything. For a customer to purchase your product or solution in 2021, they must have trust in you and your brand. Although trust is an essential commodity in business, these days, it's...

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How to find the best corporate video production company?

How to find the best corporate video production company?

Corporate video production is a type of filmmaking that focuses on helping businesses grow. This is often using video which can: Drive sales Reduce and improve support Accelerate training and reduce churn Increase marketing conversions Video types under the corporate filmmaking umbrella include: Brand awareness Company introductions Explainer or product video Elevator pitches Customer support...

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Powerful Statistics about Video Marketing to Know for 2021

Powerful Statistics about Video Marketing to Know for 2021

Versatile, digestible, and engaging — you probably already know how essential video is to your overall marketing strategy. But with your competitor’s privy to the same knowledge, how can you make sure that you stand out? The answer is simple: you just have to put out high-quality content. Of course, we know that a good video marketing campaign might not be at the top of your priority right now,...

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The Benefits of Hiring a Professional Video Production Company

The Benefits of Hiring a Professional Video Production Company

Production Company Engaging, versatile, and quick—video has completely revolutionized the way that we produce and consume content. But with everybody competing for attention through video clips online or on television, how can you ensure that you and your brand stand out?1. Access to best-in-class equipment and expertise. Your video has to look great. After all, you are given but a few, precious...

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5 Key Elements of an Effective Company Training Video

5 Key Elements of an Effective Company Training Video

Training videos are often used by companies to educate or instruct employees, customers, and stakeholders on performing or tackling a specific task. With research indicating that video enhances information retention, it has become abundantly clear why training videos have become an integral tool for businesses. While training videos can be very effective at educating about a particular topic, it...

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How Video is Allowing Brands to Go Above and Beyond Traditional Marketing

How Video is Allowing Brands to Go Above and Beyond Traditional Marketing

The Rise of Video Marketing The marketing world is changing and the significance of video marketing is continuing to grow. The rise of video consumption is allowing companies to showcase ideal projections of their brand and manage their identity more effectively. In addition, according to Wyzowl’s 2020 report- 87% of marketers say video has increased traffic to their website, and 80% say video...

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The Three Types of Video Your Marketing Funnel Can’t Do Without

The Three Types of Video Your Marketing Funnel Can’t Do Without

Video is everything in marketing these days. Corporate entities and nonprofit organizations of all sizes, in all industries, can benefit from incorporating more high-quality video into the marketing mix. But what to focus on? Here are the top three types of video that will see the best results for your marketing funnel. 1. About Us Videos Consumers have become accustomed to boring, static...

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Finding the Funny in Your Corporate Video

Finding the Funny in Your Corporate Video

We’re solidly in the middle of Q4, and not a moment too soon: 2020 has been a lot. Most of us haven’t had much opportunity to laugh—global pandemic, nationwide protests, contentious presidential election—but we could all probably use a good chuckle right now. So herewith, some ways you can invest in high quality video that meets all your marketing needs, and makes your clients crack a smile at...

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Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce top-notch video content? Let’s start with a few insights on what not to do, which we hope helps lead your marketing team in the...

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About Front Runner Films

Front Runner Films is a corporate video production company that tells humorous and heartfelt stories. We not only help you tell your story, we help you add a unique signature of style to show it.