Front Runner Films
Front Runner Films - Team
We hope you enjoy reading this blog post.If you’re interested in taking your business to the next-level with video and want to work with our award-winning team click here.

3 Unforgivable Mistakes To Avoid When Making a Corporate Video

May 8, 2017

We’ve all seen them – online ads and corporate videos that make you cringe in equal parts sympathy for the company behind it, and disbelief that the maker’s believed it was good enough to be shared. It’s these amateur attempts that can (unfairly) give corporate video a bad name. With 2017 being heralded as “the year of Video Marketing” (read more here), you should be considering creating corporate video for your business, and if you desire a result that doesn’t make eyes bleed read on for 3 mistakes to avoid. And then call us. Because we believe your video should look as professional and polished as any major motion picture, no matter your budget, and we guarantee a 0% cheeze factor!

1. A Script That Would be at Home on a Day-time Soap Circa 1989

Being an expert in your field, you understand that both experience and training are essential to doing something to a high standard. Script writing is exactly the same. Using amateur and subpar scripts akin to those from cheesy daytime TV, can actually harm your brand. A trained and experienced writer will refine the dialogue for your video to be clear, concise and within the tone and style of your brand. You know your product or brand better than anyone. We respect that and can’t wait to utilize all that knowledge as we collaborate with you to develop a concept and a script.By the way, this rule also applies to any dialogue that rhymes (it’s not cute) and jingles (it’s not clever).

2. ANY editing effect from iMovie – DIY Production

iMovie and similar programs are excellent tools for producing home video. They are easy to navigate, and you can add colors and backgrounds and special effects and animated transitions – cool! But these same elements that make the video of your latest family skiing vacation even more fun, can have the exact opposite effect for corporate video. Using a tiled transition or a stock standard text graphic (Comic Sans…really?) screams amateur. Any savings you think you’re achieving by editing your video yourself are lost two-fold in the damaging effect, as unsavvy post production won’t attract new customers and might even scare off your existing customers! As the best editors in the biz will tell you – editing is an artform and has the power to make or break any project.

3. Using your Family and Friends (sorry, not sorry)

Unless your sister is Meryl Streep, we suggest not roping in your family and friends to act in your corporate video. The people in your video are the spokespersons for your Brand. That’s a huge responsibility, so why would you entrust this to anyone but the most skilled and professional actors? Sometimes we feature actual employees in interview format, or will shoot a company founder passionately explaining what makes their brand so unique – and this approach can have really effective results. But anytime you’re asking people to recreate a real-life environment, anytime you have a scripted dialogue that you’re bringing to life, please leave it to the experts. Forced, unnatural sounding dialogue, or watching a real person’s eyes shift backwards and forward as they very obviously read from a teleprompter is uncomfortable to watch, does not promote trust in your brand and most importantly it detracts from the story that we’re telling – your company’s story.

If you’re ready to invest in corporate video or online ads, and want to get fantastic results the first time, give us a call. We’d love to chat with you about your company, and your goals. We at Front Runner Films are passionate about discovering the heart of a brand and then telling that story using humorous, professional video.

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

Recent Blog Posts

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce...

5 Tips for Writing a Compelling Script for Corporate Video

5 Tips for Writing a Compelling Script for Corporate Video

Corporate video is a powerful communication tool, but as any corporate video producer knows, writing a compelling script requires careful planning and attention to detail. When used correctly, it can help promote your brand, build trust with your audience, and engage...

The Do’s and Don’ts of Corporate Video Production

The Do’s and Don’ts of Corporate Video Production

We all know that a picture is worth a thousand words–so how about video? In an age dominated by digital marketing, corporate videos have become an increasingly popular and effective way for businesses to promote products and services. Good corporate video can attract...

Why are Corporate Videos Needed?

Why are Corporate Videos Needed?

Think about the first time you looked at a screen today. Was it the moment you stepped out of bed, or while you were sipping your coffee? Was it over breakfast, or on your commute? Now think about the last time you’ll look at a screen today. It will likely be shortly...