The statistics at the last three years continue to push a known fact – users like learning about products, brands and everything in-between online through video. Here are 5 video statistics that every marketer should know in 2021 from the past.
1. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
Whether you sell a service or a product, and whether you are a B2B or B2C company, your customers are looking for you online before they decide to purchase. It’s not enough to have a fancy website, or an impressive number of social media followers. You must have an online video presence. Look at all the major online retailers, and check out your competitors too. There’s a reason they use an abundance of video, everything from Product Intros to FAQs to Brand Culture Videos, these all work together to encourage a much higher rate of customer conversion.
We’ve worked with simple to complex solutions. Take for example our work with Versabuilt Robotics:
Here is how Video re-shaped their marketing to revitalize their sales:
Looking for professional corporate video services? Get a quote from our award-winning video agency.
2. The number of businesses using video on landing pages jumped from 49% last year to 60% this year.
Why? Because video is show to increase conversions by up to 80%! If that’s not convincing enough, this isn’t the only reason why creating video for your website is an excellent move. Video also takes precedence in Google Search results, meaning that you’ll rank higher and attract more visitors to your site. In addition, as much as using video positively impacts visitors to your site, the opposite is also true. As video on your homepage is now expected – if you don’t feature at least one video, this might deter would-be-customers from further exploring your site and considering your brand.
3. 89% of views of business-related videos take place on desktop browsers, with only 11% on mobile devices. Mobile views of B2B content actually decreased by 3% as compared to last year’s data!
This stat is surprising as in general mobile video viewership across the entire web is steadily increasing. We can learn from this statistic however. If you are producing Branded Video Content in the style of Explainer Videos or videos that use on screen graphics, then be sure to anticipate viewership on larger devices and screens. Self-produced content (that funny in-office video of the office dog raiding the fridge) will more likely be viewed on mobile screens. Why doesn’t any of this matter? Well larger screens usually equate to a higher tolerance for longer content (we’re talking up to 5 mins, 75% of all videos published in the last year are less than 2 minutes long), and the opposite is true for content likely to be viewed on a phone (the shorter the better – no more than 30 seconds!). Of course we hope that it goes without saying that regardless of the type of video ALL of your online content should be mobile-friendly.
4. 85% of Facebook videos are watched without sound.
This stat is very important. Comparing this to previous years shows an upward trend – basically more and more people will watch your Facebook Videos (and we can make a fair assumption that this might also extend to other social platforms) with the sound turned off. Should you make silent videos? Absolutely not, but you should be making video content that does not rely on a voiceover or soundtrack. Instead design your content to tell your story visually first and foremost. And when you do upload your video, take advantage of Facebook’s auto-caption feature. Reading captions pulls the viewer’s attention to your video, and it also helps to tag your video with relevant search terms making it more discoverable.
5.Cisco predicts that live Internet video will account for 17% of Internet video traffic by 2022. (Cisco)
We see this more and more as we surf the web. So when looking at your marketing strategy one question to ask yourself is if you have a balanced content strategy that uses video to help users consume the most important highlights of a product or brand, and then is re-enforced with graphics and killer content.