Front Runner Films
Front Runner Films - Team
We hope you enjoy reading this blog post.If you’re interested in taking your business to the next-level with video and want to work with our award-winning team click here.

The Best Analytical Tools to Use for Measuring Video

Jan 17, 2023

Video is the best way for businesses, organizations, and individuals to communicate, entertain, and educate an audience. But you need the right tools—not just to make the perfect video, but to measure its effectiveness and engagement. Today we’ll take a look at some of the best analytics tools for measuring your video’s performance.

Google Analytics

Google Analytics is a powerful—and free—tool that allows you to track and measure your website traffic, including video views. With Google Analytics, you can see how many people are watching your video, how long they’re watching for, and where they’re finding the video in the first place. You can also use it to see which videos are performing best—and which may need some improvement.

Vimeo Analytics

Vimeo is a popular video hosting platform that offers in-depth analytics for your videos. A similar platform to Google Analytics, Vimeo’s version allows you to see how many views your videos are getting, how long people are watching, and where you’re drawing viewers from. You can also see which videos are getting the most engagement and which could stand to be scrapped or recut. Vimeo offers multiple plans, including one that’s free (the Starter plan) and several paid plans that provide more in-depth analysis: the Standard and Advanced plans.

YouTube Analytics

As the largest video sharing platform in the world, YouTube offers a wealth of analytics tools to help measure the performance of your videos. With YouTube Analytics, you have access to all the same information as with Google and Vimeo, including noting which videos are really working for your brand. One thing that sets YouTube’s services apart is the sheer number of options when you factor in third party operators. Depending on your needs (and the size of your budget), you can choose from YouTube Analytics, Unmetric, Vidooly, ChannelMeter, Unbox Social, Tubular Labs, and more.


Vidyard is another powerful video analytics platform that provides insight into video performance. Vidyard offers all the same services as the other major platforms, with Free, Pro, and Business levels to meet the needs of varying budgets.


Wistia is a video hosting platform that offers a range of analytics tools to help you measure the performance of your videos. With Wistia, all of the plans include some basic analytics, including the free plan.

Any of these services will  help you measure the performance of your video content, providing valuable insight into its effectiveness and helping you optimize performance.

A free or low cost subscription service is one thing for analytics—and something entirely different when it comes to video production. You already know that videos are a great way to promote your products or services, and that they can also be used to provide valuable information to potential customers. But creating a video marketing campaign can be a daunting task, especially if you don’t have access to state of the art equipment and editing software. 

A team of experts can help you create high-quality videos that will grab attention and get results. They can also track analytics for you—to track how your videos are performing and make necessary adjustments to ensure that your campaign is a success. At Front Runner Films, our award-winning team offers video marketing that drives real results. Don’t go it alone: let the professionals handle your video marketing needs. Let’s talk.

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

Recent Blog Posts

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce...

Capture Your Summer

Capture Your Summer

It’s summertime, which means making memories… beach days, popsicles, and the occasional al fresco nap. Back in the day, all these snapshots of summer would be captured in a photo album once the kids were back at school in September, but things have changed. Sure, it’s...



At Front Runner Films, we’re all about technology. From the latest advances in editing software to the newest cameras, we’re always on the hunt for tools that will help us do a better job on every shoot, for every client. So when ChatGPT arrived on the scene, we were...

So How Long Is Your Attention Span Anyway?

So How Long Is Your Attention Span Anyway?

There was an infographic a few years back that went viral—and sparked a million think pieces. The claim was this: you now have a shorter attention span than a goldfish. Shocking, maybe, but it also made sense. After all, in a world where we can be working at our...