It’s possible to get exponential returns when you include a crowdfunding video in your Kickstarter campaign. Just ask David Pettrillo, who created Coffee Joulies and raised over $300,000 after creating the ideal, informative Kickstarter video!
Creating a video is often regarded as the most critical aspect of your Kickstarter campaign because it can make or break your efforts. According to Kickstarter, campaigns that include video reach their funding targets about 50% of the time, as opposed to 30% of the time for those that don’t.
There are several elements that play a role in determining whether or not your campaign is successful, but showcasing your product in action may be the key to engaging your ideal audience.
1) Establish a Concept First
The video concept is the structure for how your video will appear and feel. You might have a talking head style, in which you or a representative from the firm walks around and explains the product while demonstrating it in action. You may also produce a lifestyle video in which you show your product prototype in action out in the world while a voice-over explains what it is, how it functions, and why you need it.
The videos that resonate with audiences are the ones that stand out. The ones that are genuinely creative, emotionally stirring, or that ask serious questions and make you think.
2) Be Genuine
A successful Kickstarter campaign is all about connecting with people. People are often contributing as much to your cause as they are to your project. They want to meet you, hear about your enthusiasm, and be a part of it. Viewers also want to make sure you appear competent and trustworthy.
3) Be Concise
A short length is an essential component of a great campaign video. While brevity is the soul of wit, there are still a few essential things your video must address. Make sure you include important details like your narrative, your financial plans, and the perks, as well as what will happen if you don’t reach your goal.
Don’t get caught up in the specifics; that’s what the rest of your campaign page is for. Instead, provide a high-level overview of those crucial elements in a compelling way.
4) Work With Experts
Don’t leave your campaign up to chance. At Front Runner Films our award-winning team will create a high-quality video(s) to tell your story and get people excited for your product. We work with clients across many different industries, but our mission to tell your story in a unique and different fashion never changes. Behind every company, there is a genuine heartbeat and story that needs to be told.