Front Runner Films
Front Runner Films - Team
We hope you enjoy reading this blog post.If you’re interested in taking your business to the next-level with video and want to work with our award-winning team click here.

How Effective Are YouTube Remarketing Ads In 2021

Aug 2, 2021

YouTube remarketing ads allow you to target people that have already watched or interacted with one of your videos on the site. These ads will show up when they visit other sites across the internet, which is a great way to remind them of your product before they decide what else to buy. In this article we are going over how effective YouTube remarketing ads are in 2021 and why you should be using them for marketing purposes.

Why You Should Be Using YouTube Remarketing Ads

Remarketing ads are a subset of display advertising, and they’re one of the more effective ways that advertisers build awareness with potential customers.

Imagine if someone saw something they loved but didn’t purchase it because they couldn’t find it again, or weren’t quite sold? With remarketing, it’s a given they’ll find that specific item/service again and be able to act on it. 

Google Analytics Dashboard

Benefits of YouTube Remarketing Ads

  • Make more effective campaigns ahead of time based on past performance.
  • Create a direct and lasting connection with your viewers, and reach specific audiences that have already shown interest in your content. 
  • Can be more cost-effective and efficient than traditional forms of advertising such as TV, radio or print media where you would need to advertise your product constantly for awareness.
  • Reach potential customers in their natural environment while they are using YouTube.

How Effective are These Campaigns in 2021?

In 2021, there are over 100 million monthly unique visitors who turn to Youtube for entertainment. The number is expected to grow further this year as well, thanks to increased mobile usage which should help make viewing time longer than ever before. All good news from an advertiser perspective.

Remarketing campaigns will only continue to get smarter based on past performance. With tools such as Google’s Display and Video 360 predicting click-through rates ahead of time, you’ll have an idea of what type of strategy would work best before running your campaign. 

In the future, we predict that YouTube remarketing ads will continue to be a powerful tool in converting viewers into customers. They will become more affordable, and continue to provide greater reach.

Video is the future

The future of advertising is video ads. They are more engaging, have higher click-through rates and can be shared easily with your social media followers. If you’re not using videos for ads yet, it could be the missing link in your marketing strategy. From testimonials, product explainer, company intro videos and more – find out how our award-winning team can help you start creating videos for your business here.

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

Recent Blog Posts

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce...

When And Why to Use Internal Vs External Video Production

When And Why to Use Internal Vs External Video Production

When done correctly, video marketing can be a potent tool in your small business arsenal. But when should you use internal video production versus external video production? The type of video production you should choose depends on several factors. In this blog post,...

How Video Is Growing The Financial Industry

How Video Is Growing The Financial Industry

Financial technology has led to the introduction of innovative and essential but complex financial products, services, and jargon that are difficult to grasp (especially for those who are not tech-savvy.)  We've heard clients express how daunting it can be to have...

What to Wear in Your Corporate Culture Video

What to Wear in Your Corporate Culture Video

If you want to represent your company's values, identity, and mission, it helps to dress the part. To guide you, we've put together a few tips on what to wear in your corporate culture video. Whether you have a start-up or a growing business in need of corporate video...