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How Video is Allowing Brands to Go Above and Beyond Traditional Marketing

Feb 8, 2021

The Rise of Video Marketing

The marketing world is changing and the significance of video marketing is continuing to grow. The rise of video consumption is allowing companies to showcase ideal projections of their brand and manage their identity more effectively.

In addition, according to Wyzowl’s 2020 report– 87% of marketers say video has increased traffic to their website, and 80% say video has directly helped increase sales.

Video Not Only Shows, It Tells.

Through video, you can control the pace and nature of your storytelling. Because of this, it allows you the opportunity to convey a controlled and focused message.

  • What kind of personality does your brand have?
    What kind of personality does your brand have?
  • What pain point(s) do you solve?
  • What makes you different?

The number of questions that can be answered (blatantly or viscerally) in a short, high-quality video is limitless.

For example, in this 1:00 minute video about our production company, we’re able to convey our mission, personality, quality of work and more.

Behind every brand is a heartbeat, so there is always a story to tell. People tend to respond to people, which effectively establishes trust. Because today’s consumers face no shortage of options, building trust is now more important than ever.

How To Get Started

There are a multitude of ways to use video, and we invite you to reach out to our team to discuss the possibilities for your brand. We have a wealth of experience helping businesses manage their brand image and create effective videos that make a real difference in sales and public opinion.

If your company is currently working remote, or you can’t (or don’t) want a production on site, the roadRUNNER is a game-changing option as well. The roadRUNNER is a mobile video production studio shipped to you in a case. After the simple set up, we are able to remotely operate the camera to capture studio-grade video to bring your story to light. The roadRUNNER is great for client testimonials, instructionals, and more.

If your company is currently working remote, or you can’t (or don’t) want production on site, we discussed in a recent post how roadRunner is a game changer. This mobile video unit is shipped to you in a case allowing you to capture high-quality video and audio and is professionally produced by the Front Runner awarded team.

Go above and beyond the competition with Front Runner Films.

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

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