For small businesses to grow and prosper, they need to find creative ways to market themselves and video testimonials are a tried and true method. A brief clip of a customer or client testifying to the quality of your product or service can be a powerful marketing tool that helps you close sales and drive conversions. According to a report by Wyzol, 2 out of 3 people said they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service had helped another person like them. So, why do they work?
1. Builds Trust With Potential Clients
A video testimonial is a great way to build trust with potential customers. Here’s why: seeing is believing. A potential customer can read all about your product or service, but until they see it in action, they may not be convinced that it’s worth their hard-earned money. But when they see an actual person using your product and raving about how great it is, that’s much more convincing than any amount of marketing copy.
Also, hearing someone speak in their own words carries more weight than just reading a written testimonial—it’s more personal and relatable.
2. Showcases Your Happy Customers
When potential customers see that you have happy and contented customers, they are more likely to do business with you. After all, no one wants to be the first to try a new product or service—seeing that others have had a positive experience is reassuring.
So if you want to show potential customers that your business is worth their time and money, make sure to include some video testimonials on your website and social media platforms. Your happy customers will be more than glad to help you out, and you’ll reap the benefits in no time.
3. It Can Humanize Your Brand
Another great benefit of video testimonials is that they can help humanize your brand. In today’s digital age, it’s easy for businesses to come across as faceless and impersonal. But when potential customers see real people talking about their positive experiences with your business, it helps them see your company in a more human light.
Video testimonials are a great way to show potential customers that there are real people behind your business—people who care about providing a great product or service. So if you want to humanize your brand and connect with potential customers on a more personal level, make sure to include some video testimonials in your marketing strategy.
Get help from the pros.
As a small business, you may be looking for ways to set yourself apart from the competition and grow your customer base. Video testimonials can help with both of these objectives by putting a face to your company and providing potential clients an idea of what it would be like to do business with you.
If you need help getting started, contact Frontrunner Films. We specialize in creating video content that helps businesses reach their marketing goals—increasing brand awareness, generating leads, or closing more sales. Let us show you how video testimonials can help grow your small business!