People are on Amazon to buy something, so you’re halfway there. How can you make sure that your product is the one that ends up in their cart? On a site like Amazon where consumers are bombarded with all types of ads already, you want to get noticed.  Enter, video ads. How can Amazon video ads help you? As an e-commerce giant, Amazon is a prime platform for advertising products and services. And...

Sending large video files can be a challenge, especially if you are working with clients or collaborators who are located in different parts of the world. Fortunately, there are several ways to send large video files that are both convenient and effective. A Few Options to Consider Cloud storage One of the easiest ways to send large video files is to use cloud storage services like Google Drive,...

You’re envisioning sweeping shots of rolling hills, or you want to highlight your hip, well-lit office staffed with diverse and interesting employees. That’s what we call shooting on location. Your other option is streamlined and simple: a brightly lit studio, where your products (or your people) are the focus. Shooting on location vs in a studio—which one makes the most sense for you and your...

Video is the best way for businesses, organizations, and individuals to communicate, entertain, and educate an audience. But you need the right tools—not just to make the perfect video, but to measure its effectiveness and engagement. Today we'll take a look at some of the best analytics tools for measuring your video’s performance. Google Analytics Google Analytics is a powerful—and free—tool...

Corporate video has become an increasingly popular tool for businesses looking to communicate with their employees, customers, and stakeholders. When done correctly, a corporate video can be an effective way to engage and educate your audience, while also driving brand awareness and increasing sales. However, with the cost of video production often being a significant investment, it's important...