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Welcome to our Blog

Every Monday we share a new article covering anything and everything related to Video for Business.

Why You Need (Professional) Video

Why You Need (Professional) Video

Whether you’re a COO or CMO, you know the integral role that visuals play in a successful marketing strategy. Depending on your company's size, you might have an in-house marketing team or use an outside agency to help run your ads, social media, and your website. But where does that leave your company's videos?  Q4 can be an exciting time for companies, especially those in the marketing...

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How We’re Telling Your Story: Nonprofit Edition

How We’re Telling Your Story: Nonprofit Edition

We’re honored to have received a Telly Award for the video we made forDress For Success Boise Valley, directed and produced by Brandon Freeman. We won silver in the Social Impact category, which recognizes excellence in video and television across all screens nationwide. We thought we’d tell you a bit more about why it has such meaning for us.Here at Front Runner, we’re all about storytelling....

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The Use of Animation for your Corporate Video

The Use of Animation for your Corporate Video

In the early days of the quarantine, we had a client approach us wanting a corporate video that was exclusively animation--exciting news because, although we’ve often included some animation, a fully animated video heralded a brand new service for us. We have an incredible animation team at FRF who works diligently on creating original content and this client wanted it to be super specific to...

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The Use of Stock Footage for Your Corporate Video

The Use of Stock Footage for Your Corporate Video

Just as states began the process of reopening, COVID-19 cases seemed to be on the rise again. You may have thought you’d wait until the pandemic had completely cleared to put together your corporate video, but it’s looking like it may be some time before that happens. We’re here to tell you that it’s entirely possible in the current climate to produce a corporate video that’s both on-brand and...

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The roadRunner: Mobile, Video Production Kit

The roadRunner: Mobile, Video Production Kit

With the COVID-19 pandemic not going away anytime soon and new travel restrictions that are constantly being change and updated, companies are trying to figure out the way forward. It's evident that we won't be returning to business as usual for a while, so it’s critical we remind ourselves that the dynamic of business has been changed. In a typical year, we’d spend a lot of time traveling to...

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How Are We Telling Your Story during the Pandemic?

How Are We Telling Your Story during the Pandemic?

For most of us, the past two months have meant major changes in where and how we work, and those of us here at Front Runner are no exception. Editing, admin, and marketing are all doable (with the right equipment) at our work-from-home desks. We’re communicating by phone and video conference, Slack channels, emails and text messages. But what about the heart of our business: filming corporate...

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How to Up Your Marketing in 2020

With 2020 now here, this calls for a fresh new marketing budget. We rounded up the biggest digital marketing trends and how to implement them into your marketing strategy for the brand new year. With the rise of everything going to mobile, it is important to make sure your business is adapting. What this means is creating responsive landing pages for your website, so when people are looking on...

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Christmas Dinner with the Front Runner Team

They say you never really know someone until you have Christmas dinner.... well, we say that. So here is your in to truly knowing the Front Runner Team. We have asked everyone on the team to give an account of what it would be like to sit next ____ at Christmas dinner. Adam: Home for the Holidays in: Munster, Indiana Favorite thing about Christmas: As kids, my family would take the train into...

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Down to Business- Tips for starting strong in 2020

As we get closer to the end of the year, now is a great time for businesses to wrap up projects and take a bit of time to reflect on their business practices from last year and their goals going into the next. Let’s take a look at the five things you can do to amp up your workflow next year. 1. ASK! Send out a survey or schedule quick meetups with your clients and employees to get their opinions...

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How to Spend the rest of your Q4 budget!

Q3 is over… now what? The end of the year is tricky, with all the focus on holiday marketing and campaigns around them. What some people miss with the start of Q4 is that you might have some leftover cash in your marketing budget that you will want to spend before the end of the year. But what should you spend the extra money on and why? Depending on your organization, you are most likely given...

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