Emotional branding is all about creating a connection with your customers through storytelling. Think about the most successful brands in the world. Nike doesn’t just sell shoes: they empower athletes to push themselves to be the best. Apple doesn’t just sell computers: they represent creativity, innovation, and the power of thinking different. These companies know how to tell a story that...

 Corporate video can be a powerful tool for marketing and branding. It can help you promote signature products or a brand new service. But what makes for a great video, and how do you know what style is the right one for your business? Look no further. In this article, we'll take a look at some of the best corporate videos of 2022—and we’ll break down what makes them so effective. You’ll walk...

It's one of the first steps of any marketing endeavor: identifying your target audience. And in video production, where the end goal is often to engage and persuade viewers, this step becomes even more crucial. The Importance of Identifying Your Target Audience The truth is that watching a video from start to finish and taking action is a much bigger commitment than just glancing at a billboard...

Corporate video is a powerful communication tool, but as any corporate video producer knows, writing a compelling script requires careful planning and attention to detail. When used correctly, it can help promote your brand, build trust with your audience, and engage your customers.   Before you get started, define your goals and determine the key points you want to communicate. This will help...

We all know that a picture is worth a thousand words–so how about video? In an age dominated by digital marketing, corporate videos have become an increasingly popular and effective way for businesses to promote products and services. Good corporate video can attract new customers and keep existing customers engaged. But producing a high-quality corporate video isn’t as easy as it sounds....