Aside from search engine Google, would you care to hazard a guess at the most popular website on the internet? You can’t be faulted for considering Facebook (still the most popular social media site and often ranked number 2 or 3), nor the online retail giant Amazon (easily takes the crown in this category). The most popular site is……drum roll please….. YOUTUBE!
Yes – with over 4,950,000,000 videos viewed a day on YouTube, it’s dominated web traffic for over 10 years, and with the recent push in the development of original content, there is no indication that it will be beaten any time soon.
So what does that mean for you and your business?
Whether you’re a small startup company with zero funding, or an emerging business with capital finance in the millions, this article relates to you! Whether you are a tech company with a product the world has never seen, or you are an expert in providing a service or experience for your clients, consider this highly relevant.
The prediction for web usage in the US in 2017 is that a whopping 74% will be video, so it’s hard to argue that you don’t need an online video presence. The numbers don’t lie, corporate video, online commercials, and brand videos as a MUST HAVE for any and all business.
Still not convinced? Here’s three more stats that will scare you into submission as you plan your strategy for the new year:
- Finding it hard to get your website seen? One of the most effective ways to improve SEO is adding video, as Google – owning YouTube – favors them in search results.
- In the new year, video marketing is expected become the ‘norm’ for all sizes of business, in all industries. With higher conversion rates, better search-ability and with 78% of people watching videos online every week, the predicted spending in the US on video marketing content is anticipated to surpass 9.14 billion in 2017.
- If you’re not using video for your business, you’re already falling behind your competitors. A recent survey revealed that 85% of companies who are already using video marketing reported found it fairly or extremely successful.
There’s no denying it; effective, unique, high quality video marketing is the primary way that brands can differentiate themselves from their competitors. It’s estimated over 627,000 new businesses open each year, consider how many of these potential competitors are already utilizing the power of video on their websites, or through online commercials or branding videos. Don’t be intimidated, don’t fall behind, we’re here to help.
We’d love to partner with you in developing a fresh and bespoke video campaign for your company, brand or product. We pride ourselves on finding the heart and passion of your brand’s story and sharing it in a way that is both effective and and eye-catchingly individual. We can help you be seen! Send us an email, firstname.lastname@example.org, we’d love to chat!