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What People Want to See in a Corporate Video

Jun 27, 2022

It’s no secret that video is one of the most powerful marketing tools available. 

In fact, in Wyzowl’s annual State of Video Marketing survey, 86% of businesses said that video is a key part of their marketing strategy. Corporate videos, in particular, have helped businesses expand 49% faster than those without them.

And it makes sense. Corporate videos give businesses a way to tell their story, build trust, and connect with their audience on a deeper level. 

So if you’re thinking about creating a corporate video, you’re on the right track. But what exactly do people want to see in a corporate video? We’ve listed the top things that people look for in a corporate video, so you can make sure your video hits the mark.

Strong Messaging

You don’t have to be a big company to have a strong message. 

In fact, many of the most successful corporate videos are those that focus on a single, clear message. That’s what viewers want to see. They want to know what your company is all about and what you stand for. 

So before you get the cameras rolling, take some time to sit down and figure out what you want to say. What’s your company’s story? What are your values? Once you have a clear idea of your message, you can start crafting your video around it. 

This could be anything from highlighting your company’s unique selling point to sharing your brand’s story. It should quickly introduce the company, explain what it does, and leave viewers with a strong impression. At the end of the day, viewers should walk away from your video knowing what your company does and why it matters. 

An Amazing Story

Here’s the thing about stories: they’re powerful. Stories have the ability to change the way we think, feel, and behave. They can inspire us, teach us, and even motivate us to take action. 

That’s why so many businesses are using stories in their corporate videos. A good story can make your video more than just a marketing tool. It can make it an emotional experience that viewers won’t soon forget. 

And the best part is, you don’t have to be a Hollywood screenwriter to tell a good story. Just think about the most compelling moments in your company’s history. What made them so special? Was it overcoming a challenge? Achieving a goal? Helping someone in need? Think about the company culture, the team, and more. 

There’s a heartbeat behind every company.

Visuals That Impress

video visuals

You’ve heard it before: if a picture is worth a thousand words, then a video must be worth a million. 

People are visual creatures, so it’s no surprise that they respond well to visuals. In fact, 65% of people are visual learners. That means that when they see something, they’re more likely to remember it. 

So if you want your corporate video to make an impact, you need to focus on the visuals. This could be anything from the lighting and setting to the colors and camera angles. 

But it’s not just about making things look pretty. Your visuals should also support your story. They should help viewers understand what’s happening and how they should feel about it. 

For example, if you’re telling a story about your company’s history, you might want to use archival footage. Or if you’re highlighting a new product, you might want to use close-ups and slow motion. 

The bottom line is that your visuals should add something to your story. They should help viewers understand and connect with what you’re trying to say. 

A Clear Call to Action

Your corporate video should have a clear purpose. It should be more than just a pretty picture. 

It should have a specific goal that you want viewers to achieve. And the best way to do that is with a call to action. 

A call to action is simply an instruction for viewers on what they should do next. It could be anything from visiting your website to signing up for your newsletter. 

Whatever you choose, just make sure it’s something that’s realistic and achievable. And don’t forget to include a sense of urgency. Viewers should feel like they need to take action now, not later. 

Get the Camera Rolling With Front Runner Films

Now that you know what people want to see in a corporate video, it’s time to start making one of your own. And there’s no better place to start than with Front Runner Films

We’re a team of professional filmmakers with years of experience crafting compelling stories. We know how to capture the emotions and visuals that viewers respond to. And we’re passionate about helping businesses achieve their goals. 

So if you’re ready to make a corporate video that people will actually want to watch, contact us today. We’ll help you every step of the way, from storyboarding to post-production. 

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

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