If you want to represent your company’s values, identity, and mission, it helps to dress the part. To guide you, we’ve put together a few tips on what to wear in your corporate culture video.
Whether you have a start-up or a growing business in need of corporate video production for branding or cultural identity, see how our production team at Front Runner Films can take your business to the next level.
Dress for Your Brand & Industry
Your corporate culture video is an excellent opportunity to show off your company’s brand—and what you wear is a big part of that. For example, if your company is creative and cutting-edge, you might want to dress in a way that reflects that. Think: relaxed, trendy, or appropriate personality-driven clothing and accessories. On the other hand, if your company is more traditional, you’ll want to dress classically and professionally. Think, a suit or dress shirt and pants.
Choose Solid Colors
Have you ever noticed how television personalities and those in commercials always dress in solid colors? Solid colors create a clean and polished look that doesn’t distract from the message you’re trying to communicate. When you’re filming your corporate culture video, you want viewers to focus on what you’re saying—not what you’re wearing. So, stick to solid colors that compliment your skin tone. And avoid colors too similar to your background, which can sometimes appear “washed out” on camera.
Wear Comfortable Clothing
This might seem like a no-brainer, but you’d be surprised how many people try to dress up for their corporate culture video and end up looking uncomfortable and stiff. Showing up feeling confident and comfortable in what you’re wearing will help you convey that you’re polished and professional. Don’t underestimate how wearing what feels good will impact your presence and performance on camera for the better. If your clothes are ill-fitting or do not make you feel confident, reconsider the attire.
Don’t Forget the Details
When choosing what to wear for your corporate culture video, don’t forget the little details like jewelry, glasses, and hair. If you usually wear glasses, make sure they’re clean and that the frames compliment your outfit. And if you wear jewelry, keep it simple so that it is not incredibly distracting or noisy when you move. For those with long hair, ensure it’s pulled back away from your face so the camera can fully see you and your expressions.
Ready to Start Filming Your Corporate Culture Video?
By following these tips, you can be sure you’re sending the right message, but dressing the part is just one piece of the puzzle when making a great corporate culture video. At Front Runner Films, we help capture your story and unique company culture through video production. Our experienced professionals will work with you to create a corporate culture video highlighting what makes your business special.
We’ve got everything you need to make a great corporate culture video, from top-of-the-line cameras and lighting and (most importantly) our dedicated award-winning team. We understand that every company is different, and we’ll make sure to showcase your unique culture in the best possible light. Contact us today to learn more about our services – we’ll be happy to answer any of your questions.